Simple Fields is a project that started in 2010 by Swedish web developer Pär Thernström. Since the beginning its goal has been to create a Simple, yet powerful, Custom Fields solution for WordPress. At that time there really were no good plugins out there to add custom fields, and the ones that did exist all missed the most important feature: repeatable fields.
Today, over two years later, I can honestly say that I succeeded quite well with my goals.
Although I really would like to take all the credit myself, I can not. Plese see contributors for some info about the users and the companies who have helped me with the development.
Oh, and if you like and use this plugin I do really encourage you to donate something to show that you appreciate all the work that I’ve put into this great little plugin. If you can’t spare some money then please at least give the plugin a good rating over at the WordPress Plugin Directory. Thanks!